CYF Fuarcilik - Doğru Zamanda Doğru Fuar.

Istanbul, which hosts the leading fairs directed to several sectors in the world, is among the important fair centres in the world due to its logistic and geographical characteristics and it is the door of Turkey opening up the world. Therefore, being the meeting point of the continents, Istanbul is the most appropriate place where the representatives of the international sector meet.

Flower Show Istanbul is the only special fair in this field in Turkey. Flower Show Istanbul will be a real commercial platform where the representatives of plant sector and the related sectors will have the opportunity to establish business contacts, to strengthen the current connections and to access to new markets. Besides following the innovations and developments in the sector, Flower Show Istanbul will also create the opportunity to increase the exportation potentials of the producers in our country and will have an important role in breaking the foreign companies into the Turkish market.

Flower Show Istanbul, Special Fair for Ornament Plants, Landscape and Subsidiary Industries, which aims to enter the international arena as an effective and productive fair, will host sector representatives in Istanbul Fair Centre between the dates of 15-18 December 2011. We would be pleased to see you in such a great organization and we wish you good luck in your works.

Best Regards,
CYF Fair Organization Ltd. Co.Participant Profile and Products to be Exhibited

> Indoor and outdoor ornament plants
> Mediterranean plants
> Seasonal ornament plants
> Ornament plants in pots
> Cut flowers
> Seedling and seed
> Flower bulb and seed
> Soil, peat and pearlite
> Packaging materials
> Garden accessories, tools, decorations
> Garden plants and arranging
> Plant care products and protective chemicals
> Decoration materials
> Exotic and miniature trees
> Fertilizer and chemicals
> Landscaping and garden architecture
> Pots and baskets
> Greenhouses
> Greenhouse related materials
> Greenhouse heating – ventilation materials
> Watering and sprinkler technologies

Fair Promotional Activities

Domestic (National) Advertisements 

TV Commercials
Radio Advertisements
Fair advertisements will be plugged in national radio channels, especially in Ntv Radio.

Newspaper Advertisements
Fair advertisements will be published in national newspapers, especially Hürriyet Newspaper.

Outdoor Advertisements
Billboard advertisements will be displayed in important city centres, main drags and major crossroads.

Fair advertisements will be given to sectoral publications, catalogues and magazines.

Sectoral unions and organizations
Cooperative studies are carried out by manufacturer unions, associations and professional organizations. The members of these unions and organizations are informed about the fair and encouraged to visit the fair.

Collective fax and e – mail
The fair is announced by sending collective faxes and e-mails at regular intervals over the portfolio which includes the potential institutions and persons who are in the status of potential purchasers for plants and the related products and the professionals representing the sector.

Invitation Distribution
The invitations are distributed by the invitation distribution team to the units included in the visitor profile, chambers of commerce and industry throughout the country, the related sectoral unions and companies having face to face meetings so that the professionals are ensured to visit the fair.

Collective Post
The invitations are sent to the visitor portfolio including the professionals throughout the country by sending collective posts.

Internet
Fair advertisements and online invitations links are published in the websites working online and serving as a sector guide and in the websites of the sectoral publication institutions. The access to the fair is facilitated giving sponsor connection links on the search engines.

Visitor Profile

• The related units of the municipalities
• Unions and Associations
• Building Cooperatives and Sites Managements
• Contractors, Architectures and Interior Architectures
• Enterprise owners and authorities (hotels, Patisseries, cafes, etc.)
• Exporters and Importers
• Public Institutions and Military Men
• Construction Firms
• Private house owners
• Landscape architectures
• Town planners
• Plant importers in the target countries, Middle East and Turkic Republic
• International investment firms, representatives and sector professionals
• Construction markets and wholesalers
• Agricultural engineers
• Visitors interested in as a hobby

Foreign (International) Promotions

Target Countries
The fair will be advertised to the sector representatives of;
• Iraq, Iran, Syria, Lebanon, Dubai, Saudi Arabia, United Arab Emirates, Qatar, Kuwait, 
• Russia, Ukraine, Georgia, Azerbaijan, Turkmenistan, Kazakhstan, Kirgizstan, Uzbekistan
• Romania, Poland, Bulgaria, Hungary, Albania, Austria, Greece
• Libya, Egypt, Tunisia, Morocco, Algeria
• Moreover, Italy, Spain, Germany, Holland, Belgium and such European countries. 

Magazines
Professionals are accessed by means of the fair advertisements given to foreign sectoral publications and magazines. 

Internet
Fair advertisements, banners and online invitation links are given in the sites broadcasting in the national languages of the target countries determined and serving as a sector guide and in the sites of the sectoral unions and associations.

Collective fax and e-mail
The invitations are sent to the visitor portfolio including the sectoral professional persons and institutions throughout the country and the potential purchasers for the target countries determined and  by sending collective faxes and e-mails so that they are informed about the fair and given the invitations.

Invitation Sending and Distribution
Besides the promotions performed by our consultancies and commercial attache’s offices in the target countries, the invitations are sent via posts to the portfolio created in the lists received and the invitations will be distributed to the sector firms in especially Turkic Republics one by one.

Chambers and Institutions
The related Ministries, Municipalities, Professional Organizations and institutions in the target countries are informed about the fair.

Foreign Agencies
The professional agencies will be given franchise for announcing fairs and attracting visitors in order to strengthen the foreign promotional activities of Flower Show Istanbul Fair and to be able to increase the visitor potential.

Participation in Fairs in European and Target Counties
For the international promotion of the Flower Show Istanbul Fair, stands are established in plant and construction fairs held in European and especially Middle Eastern countries and Turkic Republics.  In order to provide the participation in fairs, promotional brochures and invitations published in their own languages of the countries are sent to the potential purchaser and professionals.

“Meeting Point of Continents"

Why Flower Show?

There is no national and international fair organization in our country except for a few local exhibition and fairs. Flower Show Istanbul is held with the aim of creating an effective and productive commercial platform which will give the sectoral firms opportunity to popularize throughout the country and to have international connections.

The fair is announced to the potential purchasers and professionals thanks to its national and international promotional activities besides being held in the biggest commercial centre of our country, in Istanbul, in order to facilitate firms’ access to world markets.  Therefore, Flower Show İstanbul will be a meeting point for national and international sectoral representatives and meet a great requirement of the sector in our country.

Why should you participate?

• It is the only special fair held in this field in our country.
• It is the only fair which has powerful and effective national and international promotional activities.
• It becomes the door to open up to the sector by being held in Istanbul, the biggest trade center of Turkey. 
• Being participated in the fair, you can have the following opportunities and advantageous,
- Creating exportation channels
- Creating new markets in abroad and in the country
- Testing the probable prices and to evaluate the reactions
- Having new customers in short and long terms
- Supporting the brandization process, creating a brand perception
- Not losing current customers to the rivals participating in the fair
- Keeping current customers and sales
- Inspiring confidence to customers 
- Bringing prestige
- Learning the innovations of rivals
- Comparing products to alternative ones
- Finding new distribution channels and retailers
- Receiving new orders
- Introducing the innovations. 

General Services

Fair Catalogue
A Turkish-English catalogue will be published for introducing the firms to participate in the fair. Each firm will have a black-white page free of charge in the catalogue. Any participant who makes a contract will be included in the fair catalogue with the information stated in the form and according to the alphabetical index. 

Information Desk
An information desk that will help the participant institutions and visitors and inform them generally about the fair will be kept open by the CYF throughout the fair. 

Music and Announcement Arrangements
CYF provides the continuous airplay and organizes the necessary announcements in the fair. 

Electricity and Lightning
General lightning of the halls will be provided by CYF. CYF undertakes to provide a three-pin plug and a 100 watt free of charge energy use right and a 100 watt spot for each 3 m2 in each standard stand for the participants.  In case of overuse, they will be provided for a fee. The internal lightning and internal electricity installation will be under the responsibility of the participants in the special decor participations without a stand and outdoor participations. 

General Cleaning
CFY will provide the cleaning services of the general places and the hallways in the rooms throughout the fair. In- stand cleaning will be provided by CYF for once on the first day of the fair.  On the other days, each participant company is liable to do the cleaning of their own stands.  

Name Badges
The stand name badges which are prepared for the participants to enter the fairground and introduce themselves in the stand area will be given by CYF and prepared for the stand attendants stated in the related form.

Fair Security and Insurance
CYF will enrol in the fire and collateral guarantees insurance and group, individual, accident financial responsibility insurances. CYF also recommends each participant firm to have its own stand insured. Fair security will be provided by CYF. After exhibition materials are brought to the fairground, they cannot be taken out of the fair without the consent of CYF. 

Technical Details of Fairground
Istanbul Fair Center, which is the latest fairground of Turkey, comprises of 2.500 m2 lounge area and the rooms including telephone-fax line that can be used optionally and fresh-waste water and pressure air services. The ceiling height in the rooms ranges between 4.5 and 9 meter. The room floor is coated with epoxy. 

Extra Services
Extra materials are (chair and tables, locked section, shelf, etc.), telephone and fax line, pressure air, water services and extra electricity power (100 w is free of charge for each 3 m2) in a stand and they are provided for a fee. In order to use these services, you should make contact with our company and specify them in your contract. CYF does not hold any responsibility for providing the extra services not stated in the contract. 

Istanbul Fair Centre
“A Door Opening up to the World of Turkey ” 

Istanbul Fuar Merkezi is the latest fairground of Istanbul and has great infrastructure opportunities. It was established on 30.000 m2 fairground and it has a 2.500 m2 entrance lounge. There are a press room, a VIP room and 2 meeting rooms for 150 people in the fair centre which is located opposite of Atatürk Airport and there are also a metro station, a hotel and congress centre and a shopping centre in the fair centre.



•  To download fair brochure with all the details, please click here..( .pdf )

 
•  Online Pre - Application Form ( If you have any questions to get more information or your requests, you can fill out this form )


•  Online Registration Form ( If you want to participate in fair, you can fill out this form )


•  Online Invitation Form ( If you want to visit to fair, you can fill out this form )